Our Top 5 Store-Brand Products You Need to Try

There's a persistent myth that store-brand products are somehow inferior to their name-brand counterparts. In reality, many store-brand items are manufactured in the very same facilities, using the same ingredients, as the national brands sitting right next to them on the shelf. The only difference? The price tag. At TheShop, our house brand goes through rigorous quality testing — every product must meet or exceed the taste and quality of the leading national brand before it earns a spot on our shelves. We've been quietly building a lineup that our customers are choosing over the big names, and today we're spotlighting the five products that have earned the most loyal followings.

First up is our TheShop Organic Extra Virgin Olive Oil. Sourced from a family-owned grove in the hills of central California, this cold-pressed oil has a rich, peppery flavor that rivals imported Italian bottles costing twice as much. It's become our number-one selling olive oil, outselling every national brand in our stores. Use it for everything from salad dressings to sautéing vegetables — it's incredibly versatile. Second on our list is the TheShop Greek Yogurt, which is strained in small batches for an extra-thick, creamy texture. Available in plain, vanilla, honey, and strawberry, it has 15 grams of protein per serving and no artificial sweeteners. Our customers tell us it's the only yogurt their kids will eat.

Third is our TheShop Artisan Sourdough Bread, baked fresh daily in every store using a 48-hour fermentation process. The crust is perfectly crispy, the crumb is soft and tangy, and a loaf costs just Rs 3.49 compared to Rs 6 or more for similar artisan breads. It's the kind of bread that makes a simple grilled cheese sandwich feel like a gourmet meal. Number four is our TheShop Premium Coffee — a single-origin medium roast from Colombian highlands that our in-house team spent months sourcing and perfecting. At Rs 8.99 per 12-ounce bag, it competes with specialty roasters charging Rs 16 or more. The flavor profile is smooth with notes of chocolate and citrus, and it's become a cult favorite among our staff and customers alike.

Rounding out our top five is the TheShop All-Purpose Cleaning Spray. Yes, we know — a cleaning product on a food blog might seem unusual. But this plant-based, biodegradable spray has become a runaway hit since we launched it last year. It cuts through grease and grime just as effectively as the chemical-heavy national brands, smells like fresh eucalyptus and lemon, and costs Rs 3.99 compared to Rs 5.99 for comparable "green" cleaners. It's proof that our store brand extends beyond the grocery aisles and into every corner of your home.

Switching to store-brand products where quality is comparable is one of the easiest ways to reduce your grocery bill without sacrificing the flavors and performance you expect. We estimate that a typical family can save Rs 40 to Rs 60 per month by making the swap on staple items. Look for the green TheShop label throughout the store, and don't hesitate to try something new — we back every product with our satisfaction guarantee. If you don't love it, bring it back for a full refund, no questions asked.